Elon Musk, the creative entrepreneur behind Tesla and SpaceX, bought Twitter. This has sent shockwaves through social media. Twitter is one of the biggest sites in the world. More than 556 million people use it every month. Under Musk’s leadership, it is going through a rebranding and change that will affect companies and marketers significantly. This article will explore the fundamental changes brought about by the Elon Musk Twitter takeover and how brands can leverage these developments to their advantage.

The X Rebrand and the Big Blue Checkmark

The most notable change resulting from Elon Musk’s acquisition of Twitter is the rebranding of the platform. Twitter, as we know it, is no more. In its place stands “X,” a new name and logo representing Musk’s vision for the platform’s future. The famous bluebird has been replaced by an “X,” meaning a fresh start and a break from the past.

While the rebranding is still underway, with the domain name remaining as Twitter, one significant change has already occurred: the introduction of blue checkmarks. Previously known as Twitter Blue, these checkmarks are now part of the X Premium subscription service. This service offers enhanced features and benefits to subscribers, both individuals and verified organizations.

What These Changes Mean for Your Business

The Elon Musk Twitter takeover brings several changes that businesses need to consider. Let’s explore the implications for both individuals and verified organizations.

X Premium for Individuals

If you are an influencer or a single-person brand, X Premium offers several perks that can benefit your Twitter presence:

• Blue Checkmark: Once X verifies you, you can display or hide the coveted blue checkmark, adding credibility to your profile.
• Better Posts: With X Premium, you can post tweets of up to 25,000 characters, providing more detailed and comprehensive content. Furthermore, you can edit your tweets within one hour of posting, giving you greater control over your messaging.
• Longer Videos: X Premium subscribers can share videos of up to three hours in length or with a maximum file size of 8GB. This expanded video capability opens up new possibilities for creative and engaging content.
• Undo: X Premium allows you to remove a post after sending it, providing a safety net to correct mistakes or reconsider your messaging before it becomes visible to others.
• Text Formatting: Use bold and italics in your tweets to emphasize and highlight key points, making your content more visually appealing and engaging.
• More Visibility in the X Feed: X Premium subscribers enjoy increased visibility in the X feed, displaying their posts in the dedicated “Verified” tab of other users. Additionally, all your replies will be prioritized to rank higher in threads, and every post you interact with will receive a minor visibility boost.
• Media Studio: X Premium gives you a central place to manage your shared photos and videos, making organizing and finding your media assets easy.

Twitter for Business/Verified Organizations

For organizations, the benefits of X Premium are equally compelling:

• Blue and Gray Checkmarks: Verified organizations receive a gold checkmark, while government and multilateral offices are granted a gray checkmark. These checkmarks signify authenticity and trustworthiness, instilling confidence in your brand.
• Verified Organizations Portal and Affiliations: X Premium allows verified organizations to add and remove affiliated accounts displayed with a small icon of their organization. This feature is precious for industries such as journalism, sports teams, and franchises.
• Secured Against Impersonations: X diligently monitors accounts for potential impersonation, making it harder for malicious actors to pose as your organization. Additionally, you can flag any impersonation issues through the X support team.
• All X Premium Benefits for Individuals: Verified organizations and their affiliated accounts enjoy all the benefits available to individual X Premium subscribers.

How Do You Get Verified on Twitter X?

With the introduction of X Premium, the verification process on Twitter app has undergone some changes. Here’s what you need to know:

Individuals

To get verified as an individual on Twitter X, follow these steps:

1. Visit twitter.com, x.com, or use the X app for iOS or Android.
2. Look for the “Get Verified” button, usually located in the top right corner of the screen, or the “Verified” button on your left-hand dashboard if available.
3. Select the option “I am an individual” on the following interface.
4. Click “Subscribe” to proceed with the Twitter verification process.
5. You can choose between a yearly plan and a monthly plan.

Organizations

The process for organizations seeking verification on Twitter X is similar to that for individuals. However, there are additional eligibility criteria to meet, including:

• Active X account, email address, and website domain for authentication and verification purposes.
• Government organizations must have government top-level domains (e.g., .gov) for their emails and websites.
• A complete and up-to-date profile, including the most recent profile photo, bio, and display name.

Tips and Strategies To Maximize X Premium

Now that you understand the business implications of the Elon Musk Twitter takeover and the features offered by X Premium let’s explore some tips and strategies to make the most of these developments:

Optimize Your Profile

Even with the changes brought about by the Elon Musk Twitter acquisition, profile optimization remains crucial. Ensure you fill out all relevant fields, including your bio, username, header, profile picture, link, and location. These elements help unify your branding on new Twitter logo and make it easier for users to understand who you are and what you offer. Get creative with your profile and align it with your overall social media branding.

Customize Your Tweets

With X Premium, you have the freedom to deliver more in-depth tweets. Take advantage of the expanded character count to share detailed and comprehensive content. Experiment with different formatting options, such as bold and italics, to highlight key sections of your tweets. Additionally, leverage the increased video file size limits to create engaging multimedia campaigns.

Create a Content Calendar

Even with the Elon Musk Twitter takeover, content calendars remain essential for effective social media management . Plan and organize your Twitter content in advance to ensure consistency and optimize engagement. Use the content calendar to brainstorm ideas, schedule posts, and track performance. 

Work With a Twitter Marketing Agency

Navigating the changes brought about by the Elon Musk Twitter acquisition can be challenging. Consider partnering with a Twitter marketing agency to leverage their expertise and experience. A Twitter marketing agency can help you identify your target audience, run and monitor campaigns, and develop a comprehensive Twitter marketing strategy. Their insights and guidance will ensure that you make the most of X Premium’s features and maximize your Twitter presence.

Keep Interacting With Your Network

Engagement is key on Twitter. Make sure to interact with your network, respond to mentions, and actively participate in conversations about your brand. Building relationships and engaging in meaningful discourse will increase your organic reach and provide valuable insights into your audience’s needs and preferences. Embrace the social aspect of Twitter and use it to foster connections with your followers.

Frequently Asked Questions

1. Why did Elon Musk acquire Twitter? 

Elon Musk reached Twitter to gain influence and steer the company in a direction that aligns with his vision. 

2. How has hate speech increased since Elon Musk’s ownership of Twitter? 

There has been an increase in hate speech on Twitter since Elon Musk took over. Racial slurs and derogatory language have surged, mainly targeting minority groups. 

3. What changes has Elon Musk made to Twitter since acquiring it? 

Getting rid of some of the most influential people there and watching and removing hate speech. Despite his previous ban, he has also restored former President Donald Trump’s account.

4. What are the implications of Elon Musk’s Twitter takeover? 

The impacts of Elon Musk’s Twitter takeover are that fringe alt-right networks feel empowered and protected, leading to increased hate speech on the platform. Additionally, there have been financial damages caused by fake accounts due to changes in the verification process.

5. What is the “Content Moderation Council” that Elon Musk plans to form? 

Elon Musk plans to create a “Content Moderation Council” to oversee the moderation of harmful content on Twitter. This suggests a loosening of standards for harmful content on the platform.

The Elon Musk Twitter tweets takeover has ushered in a new era for Twitter, with the introduction of X Premium and a host of exciting features for individuals and verified organizations. By understanding and leveraging these changes, businesses can elevate their Twitter presence and engage with their target audience more effectively.