Imagine you’ve set out on a journey to a distant land. To reach your destination, you need a map and a compass. You can find your way through the murky waters of digital marketing using technologies that calculate ROI (Return on Investment). If you don’t know your ROI, you could…

Imagine planting a garden and investing time, energy, and resources into nurturing your plants. But how do you measure the success of your efforts? Similarly, in digital marketing, Return on Investment (ROI) is the yardstick that gauges the success of your campaigns. It tells you whether your efforts are bearing…